Write like you talkMost casual readers prefer writing that sounds more like talking. They want to feel like they’re grabbing coffee with a friend and listening to them describe something with genuine excitement. When you write the way you talk, you build trust faster because people can tell you're being real with them. They may also read longer because it doesn't feel like work. As the writer, this style holds power because you can stop overthinking every sentence — you're just having a conversation. But conversational writing doesn't equal sloppy copy. You still need clarity and structure. You're just doing it without all the unnecessary formality that makes people's eyes glaze over. How can you do this? Try these tips: Use contractions (don’t vs. do not). Skip jargon and clichés (like “impact,” “bandwidth,” or “read between the lines”). Record your first draft as a voice memo, imagining explaining the topic to a friend. Read your final draft out loud to catch phrases that sound weird or formal.
Once you’ve got your conversational tone down, you can clean it up just enough to make it clear and tight, and tailor it to your client’s style and tone. Some clients want a much more formal voice than others, but the more you can write like you talk, the longer readers will read.
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