Abby McCoy RN BSN

ARTICLES | BLOGS | COPYWRITING | STRATEGY | SEO

I create health content that builds trust and drives engagement.

With over 15 years of bedside nursing experience, I bring a depth of clinical knowledge, authority, and compassion to my writing. From strategic messaging to polished copy, I help health publications communicate clearly and credibly.

Evidence-based communication for the healthcare community

LOOKING FOR A HEALTH WRITER?

You’ve come to the right place.

I’m Abby, an experienced RN who has worked with adults and pediatric patients in settings like, orthopedics, home care, transplant, and case management. I am a married mother of 4 and love the circus that is my home! I have family all over the world and we love to travel as much as possible.

I have written for publications like Everyday Health, Sleepopolis, and Next Avenue, and have served as an interim managing editor at The Nursing Beat. I am passionate about health education and love using my experience and knowledge in my writing. I look forward to working with you!

Trusted by leading health & nursing publications:

"Abby is one of my go-to writers. She’s an RN who’s well-versed in research on many different medical conditions and consistently turns in well-written and well-researched content. She’s adept at translating complex medical jargon to everyday language. Abby never misses deadlines and often turns in assignments early. She’s very responsive, reliable, and amenable to feedback. She’s a pleasure to work with."

— Christina Vogt, Health Editor, Everyday Health

What I can do for you:

  • You want health content that doesn’t just fill space: it educates, connects, and converts. I create blog posts and articles that translate complex medical topics into clear, compelling stories your readers trust.

    Whether you’re aiming to boost SEO, build thought leadership, or provide valuable information to patients and consumers, I deliver content that’s accurate, approachable, and aligned with your brand voice.

  • Need to showcase your expertise on a deeper level? My white papers combine thorough research, clinical accuracy, and persuasive writing to help you position your brand as an authority in the healthcare space.

    Whether you need more eyes on your product or want to share the why behind your brand, I produce white papers that educate, inform, and drive strategic decisions.

  • Healthcare copywriting demands more than just good writing. It requires precision, empathy, and a deep understanding of your readers or clients.

    As a nurse writer, I keep my copy clear, credible, and compelling to help your brand communicate effectively.

    Wherever you need a message conveyed, I compose content that resonates and inspires action.

  • Your website offers a first impression, and I can help you make it a good one. In healthcare, trust is everything, and I write website copy that ensures visitors feel confident and informed from the first click.

    From homepages to service pages and FAQs, I turn complex medical information into both user- and search-friendly web copy.

  • Your subscribers deserve emails that keep them interested, in the know, and confident the information is solid.

    With experience writing for a large health newsletter (as well as my own), I know how to blend clinical accuracy with conversational, reader-friendly style.

  • When you have important news to share, you need a press release that’s accurate, engaging, and media-ready.

    I write press releases that translate complex medical details into clear stories journalists (and your audience) can easily understand.

I work with brands to create content that ranks

“Abby McCoy is a content development whiz. She is a team player willing to jump in, generate ideas, and get to work. She...always submitted high-quality work (usually ahead of the deadline). Abby takes feedback well and is a quick learner. Most importantly she has a positive, professional attitude and is a pleasure to work with. If you want accurate, engaging, high-quality content delivered on schedule with a great attitude, I highly recommend Abby McCoy.”

— Malia Frey, Content Editor, LoveToKnow Media

  • As a nurse, I spoke with patients about their health issues, answered questions, and put them at ease every single shift. I know how to talk to patients and speak to sensitive health topics with an authoritative, but compassionate voice.

  • I treat every project, article, and assignment with my eye on accuracy, clarity, and your brand voice. I incorporate feedback into any future work to offer you a clean draft.

  • After working with several trusted brands, I understand how to make content stand out. Whether I’m using targeted keywords in articles, or putting myself in the reader’s shoes to ensure a valuable experience, I address every angle to help each project shine.

What you can expect from me:

"I've had the pleasure of working with Abby in multiple capacities at The Nursing Beat—both as an interim editor (she saved the day and stepped in twice as interim!) and as an author to produce articles for clients. Abby's editorial expertise, attention to detail, and ability to craft compelling narratives has made her an invaluable asset to The Nursing Beat.

“Her work not only meets, but exceeds campaign objectives, driving engagement and results. The pieces she crafts speak to the nursing and healthcare community with authenticity and authority. Abby's adaptability and professionalism make her a standout in any content-driven role. If you have a chance to work with Abby, take it!"

— Hannah Berns, COO, The Nursing Beat